Friday, August 17, 2012

GRA210 Final Project: Fusion Ware Sales Sheet Mockups

Our final project for GRA210 (Graphic Design 1) is to design a sales sheet for a fictional company called Fusion Ware. Their main business is Firewall servers that focus on the security of internet connections.

So when looking for images on Getty, I primarily looked for computer hardware images like ethernet cables, computer monitors, server rooms, hard drives etc. I also looked for images of parents and their kids. Since the company is about security over the internet, instead of looking for images that would be a cliche such as a lock icon, I wanted to look for images that demonstrated security in a metaphorical sense, such as a parent holding a child in their arms. It would be a bit of a tough sell for the client simply because they are a computer hardware company and not a family-themed business.

Our prof said it was fine to download the free preview image Getty provides you when you sign up, unfortunately, the image resolution is quite low, so the images couldn't be enlarged as much as I would like without pixelating.

Here are my 3 concepts. My prof and I both agreed that the first 2 concepts are the best ones, so I will be submitting both concepts to him as the final product.





Wednesday, August 8, 2012

GRA270: Minimalist Posters revisions

So after an interesting critique from both my classmates and professor, I've made some changes to my minimalist poster designs. I feel that these revisions are a better solution for these designs. The initial concepts can be found here: http://graemethedigitalmediaartist.blogspot.com/2012/07/gra270-design-process-minimalist-poster.html


Got rid of the bloody hand print as it had more to do with CSI than Criminal Minds. The show focuses on the actions of the criminal, why they do it and figure out where he'll strike next. So I decided to use an illustration of a brain I found online.


Got rid of the shadow simply because I felt it was too distracting; takes away from the lock which is the primary element in the poster.



For Fast Five and The A-Team, I simply removed the type to avoid crowding the images.


Made the mask a surgical blue colour so it would be easier to identify as a mask and I fixed the perspective of the bloody droplets.

Monday, August 6, 2012

GRA241: Remake of the "Birth of Venus" by Botticelli

For our final assignment in GRA241, instead of doing the linocut assignment, we were tasked with taking a famous work of art and remaking it in our own personal style.

I chose the "Birth of Venus" by Botticelli. For the remake, I wanted to have the girl front and centre; I really wanted her to stand out in the piece. To me, she's the primary element that holds the piece together, everything else is secondary. I had a hard time trying to draw the human form of the woman carrying the dress; the dress she was wearing is big and loose so it covers up her form which makes it harder to draw. So I substituted for two doves carrying a white sheet of fabric. Doves symbolize peace and innocence which is another element I wanted to show in this piece. I left out the two characters on the left because I felt that they weren't as significant as "Venus"  in this piece.

Overall, I feel like this assignment was way more fun than what the linocut assignment had to offer. It is the first big illustration piece I've done in a LONG time and I certainly enjoyed creating this piece.



Friday, August 3, 2012

GRA210 Final Poster Concept: King Lear

Not a lot of major changes going on here; primarily just changes in the positioning and the size of the type used in the poster. Initial concepts can be found by clicking here: http://graemethedigitalmediaartist.blogspot.ca/2012/07/3rd-annual-toronto-shakespeare-festival.html

Final Design


GRA230: Magazine Layouts Final Concepts: Rage Against the Machine

So after my prof reviewed my layouts, we agreed on the strongest design for each of the 3 layouts and I re-designed them, I re-designed the magazine layouts taking my prof's critiques into consideration.

Here are my final 3 concepts:

Initial concepts can be seen by clicking here: http://graemethedigitalmediaartist.blogspot.ca/2012/08/gra230-magazine-layouts-rage-against.html

IMAGE Driven


HEADLINE Driven


BODY TEXT Driven


Frankly, I think all of these layouts are infinitely better than what I had before. The design is much improved and they actually look way more professional.

After a few more changes...



These are the absolute final copies.




Wednesday, August 1, 2012

GRA230 Magazine Layouts: Rage Against the Machine

For our final project in Typography, our task was to design a magazine layout for our favourite band/artist. We had to build the layout using a grid as our base for our design. We also had to have 3 concepts for 3 different layouts. 3 have to be IMAGE driven, 3 have to be HEADLINE driven and the last 3 must be BODY TEXT driven.

I decided to cover three different topics in each of the three concepts. First concepts talks about the band as a whole. The second one focuses on a specific member, in this, it's guitarist Tom Morello and the third one focuses on a specific album, in this case, "Evil Empire".

I found the body text driven concept to be the hardest, just simply because body text always seems so secondary to the headline of the article, so drawing attention to body text was a very interesting challenge.

With that in mind, here our my initial concepts:

IMAGE Driven




HEADLINE Driven





BODY TEXT Driven