This was poster design I did for a class project to promote Ontario Adventure Tourism. Our target audience is 30-40 year olds with some disposable income that they like to spend on things like spas, wineries, or adventure tours. The idea was to design it with sort of an "Art Deco" or "Retro" kind of look to give sort of a style that an older audience might be able to relate to. The car is a 1959 Ford Thunderbird, it was a pretty awesome car back in the day and it was considered a status symbol for richer people. It also has that retro look to it with the tail fins at the back; you just don't see that style with cars anymore.
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