GRA210: 4 Elements of Graphic Design/Bad Yellow Pages Ad

So it's the start of another semester at Seneca College. This semester runs some classes as a "compressed course", meaning that instead of class once a week, we have some classes that run twice a week, but for only 7 of the 14 weeks. So with compressed classes, time management is paramount.

So out first 2 assignments in GRA210 (Graphic Design 1) involved once piece demonstrating the 4 elements of effective design (Contrast, Repetiton, Alignment and  Proximity) or CRAP for short. The second one involved selecting one god awful ad from a list and improving vastly on it.

4 Elements of effective design (C.R.A.P project)

Original Bad Ad

Improved Ad

Contrast project GRA 170

For this project, I was given a list of antonyms. My task was to illustrate 16 of those antonyms using a typeface that we have studied this semester (Bodoni, Baskerville, Garamond, Rockwell, Helvetica etc.) and pick a single letter, number or symbol from which ever font you've selected. I chose Bodoni as my font and the number '2' as my character. Bodoni is a very well designed font; I like the positive/negative space created particularly by the '2'. Here's my layout of the 16 illustrations.

Rough Concepts

Final product

The critique went quite well for my particular piece. None of the illustrations needed to be seriously re-done, just a few minor changes here and there.

Some of my favourite ones are the: large/small, concave/convex, beginning/ending, plain/decorative(especially) and subtle/coarse.