GRA350: Crowne Plaza Hotel Ad: Initial Concepts

For my Production Design course (GRA350), we were tasked with designing an ad for the Crowne Plaza Hotel. The layout is 7x9.5 in, the images had to be converted from JPEGs to TIFFs, we had to convert the colour profiles from RGB to CMYK and apply any colour corrections to the photos.

These are the 3 concepts that I came up with:

Concept #1: Hotel themed design (Interior of the plaza)

Concept #2: People themed design

Concept #3: Hybrid design of the previous two designs; both people and hotel images. This is the one I'll most likely re-tool for final submission. I like the interactivity of this design; the headline: "we've been expecting you..." paired with people who look like the hotel staff ready to serve you.