Thursday, March 22, 2012

Oxymoron

For this assignment, we were given a list of oxymorons. We had to effectively illustrate both their means using only the type faces provided in the project specs. I chose "Futura" for "Loud" and "Bodoni" for "Whisper". The "black&condensed" weight for "Futura" allows the word to become more bold and recognizable, just like a loud noise. Making it bigger makes it's presence more emphatic. I used "Bodoni" for "Whisper" because the serifs are like little 'whisps'/strokes tapering off the letter, like a person whispering. Also, serif fonts are more personalized than sans serif fonts. So using Bodoni makes "Whisper" seem more personal, like someone whispering something in your ear.

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